Far too many small businesses believe that they can’t compete with largest retailers and services providers. This simply not the case.

Small businesses don't stand to be profitable against the like of Amazon.com, Wal-Mart and others just on the basis of available inventory. While these sites grab the Net’s most popular buys (e.g., the hottest best seller), small sites grab up dollars by using their niche and local products to pick up smaller, remaining sales. This is where smaller retailers can shine because they offer niche products that are still in demand by specific consumers but difficult to find.

This is called “The Long Tail.” In his article and book of the same name, Chris Anderson writes:

“The more consumers find, the more they like. As they wander further from the beaten path, they discover their taste is not as mainstream as they thought (or as they had been led to believe by marketing, a lack of alternatives, and a hit-driven culture).”

You are the long tail – and that should remain your focus and that should remain your focus as small businesses. Just because, you’re up against large competitors doesn’t mean you.

Small Business Services

• e-Bay Store set-up/management
• Shopping cart implementation
• Paypal e-business solutions
• E-mail newsletter publishing/promotional communications
• Store/Service Blogs
• Product photo galleries
• Comprehensive small business classes in web site design and online marketing

Contact us to explore how we can put your small business online affordably so you can begin to capitalize on the unique products and services you bring to the online marketplace!