Small Biz Archive

Facebook for Small Business Podcast

Frustrated with how to use your Facebook page to acquire new customers? Then you owe it to your bottom line to listen to this podcast!

DIY Web Sites:
Pretty House, No Furniture

Using DIY outfits like Squarespace or WIX might save you a few bucks, but whether your Web site is truly functional and customer ready is an entirely different matter.

What I’m Reading …

Need a digital marketing reading list?

Here’s a list of recent articles that answer vexing questions about social media, email marketing and more.

Real World SEO Tactics

I’ve become an avid fan of BackLinko Founder Brian Dean. Unlike his SEO colleagues, Brian offers real world SEO tactics that any small business owner can master to improve Google rank and generate more sales.

Pop-up Windows Still Suck

I thought the use of pop-up windows was a settled issue in Web design, but apparently I was mistaken. Virtually every commercial blog or news site I visit these days uses trigger coding to spawn pop-up e-mail subscription windows. AAAARGH!

What’s In My WordPress Plugins Toolbox

Like most Web designers, I’m like a kid in a candy store when it comes to WordPress plugins! Of the thousands that are available, here are five that I regularly use in my designs.

Content, Content Everywhere … For the Taking!

Today’s Web is so deep with shareable material that virtually anyone with an Internet connection can create content rich experiences for their audiences. All it takes is a chef’s mindset; gather up your ingredients, mix them together and bake.

10 Digital Stats Worth Knowing

The Net has and always will be a numbers game, and some of the best business ideas trace their beginnings to one key statistic. Here are a few numbers that every business owner and marketer should know in 2015.

Humility 101: LinkedIn Out Loud

Writing a great LinkedIn summary is a tricky recipe for even the most seasoned marketing professionals. And, the worst thing is that you really never know how it’s going to taste for inquiring employers, clients and potential network partners. That is until now.

New Intel on E-mail Subject Lines

I’m always on the hunt for good intel on e-mail marketing, especially metrics on optimizing subject lines and calls to action. Well, my latest find is virtual gold in that department!

Pat McKenna is a digital strategist, social media manager/instructor, web designer and founder of MojoWeb Productions, LLC. in Milwaukee, WI. He can be reached via e-mail or by calling (414) 732-3397.