Small Biz Archive

Facebook Forces Small Business Owners to Look in the Mirror

After much reflection, I’m actually in agreement with Facebook’s proposed news feed changes.

They’re needed, because too many businesses have ignored the most important part of social media marketing — being social.

Facebook: Dead End for SMBs

Facebook has announced significant changes to its filtering algorithm that are a death knell for the majority of small businesses.

Facebook for Small Businesses: Stone Cold Truth

I’ve always been cool to using Facebook for marketing small businesses. With Facebook’s latest changes to its filtering algorithm, cool has turned stone cold.

Facebook for Small Business Podcast

Frustrated with how to use your Facebook page to acquire new customers? Then you owe it to your bottom line to listen to this podcast!

DIY Web Sites:
Pretty House, No Furniture

Using DIY outfits like Squarespace or WIX might save you a few bucks, but whether your Web site is truly functional and customer ready is an entirely different matter.

What I’m Reading …

Need a digital marketing reading list?

Here’s a list of recent articles that answer vexing questions about social media, email marketing and more.

Real World SEO Tactics

I’ve become an avid fan of BackLinko Founder Brian Dean. Unlike his SEO colleagues, Brian offers real world SEO tactics that any small business owner can master to improve Google rank and generate more sales.

Pop-up Windows Still Suck

I thought the use of pop-up windows was a settled issue in Web design, but apparently I was mistaken. Virtually every commercial blog or news site I visit these days uses trigger coding to spawn pop-up e-mail subscription windows. AAAARGH!

What’s In My WordPress Plugins Toolbox

Like most Web designers, I’m like a kid in a candy store when it comes to WordPress plugins! Of the thousands that are available, here are five that I regularly use in my designs.

Content, Content Everywhere … For the Taking!

Today’s Web is so deep with shareable material that virtually anyone with an Internet connection can create content rich experiences for their audiences. All it takes is a chef’s mindset; gather up your ingredients, mix them together and bake.

Pat McKenna is a digital strategist, social media manager/instructor, web designer and founder of MojoWeb Productions, LLC. in Milwaukee, WI. He can be reached via e-mail or by calling (414) 732-3397.