Social Media Archive

Facebook for Small Business Podcast

Frustrated with how to use your Facebook page to acquire new customers? Then you owe it to your bottom line to listen to this podcast!

What I’m Reading …

Need a digital marketing reading list?

Here’s a list of recent articles that answer vexing questions about social media, email marketing and more.

Content, Content Everywhere … For the Taking!

Today’s Web is so deep with shareable material that virtually anyone with an Internet connection can create content rich experiences for their audiences. All it takes is a chef’s mindset; gather up your ingredients, mix them together and bake.

10 Digital Stats Worth Knowing

The Net has and always will be a numbers game, and some of the best business ideas trace their beginnings to one key statistic. Here are a few numbers that every business owner and marketer should know in 2015.

Humility 101: LinkedIn Out Loud

Writing a great LinkedIn summary is a tricky recipe for even the most seasoned marketing professionals. And, the worst thing is that you really never know how it’s going to taste for inquiring employers, clients and potential network partners. That is until now.

New Intel on E-mail Subject Lines

I’m always on the hunt for good intel on e-mail marketing, especially metrics on optimizing subject lines and calls to action. Well, my latest find is virtual gold in that department!

Milwaukee Lawyers:
The Sound of Social Media Silence

For Milwaukee lawyers, the jury is apparently still out on the value of social media marketing, because 70% have no social media presence, according to a survey recently conducted by MojoWeb Productions.

Stop Socializing and Hit Send!

Recently, Outmarket took a look at “The Good, The Bad and The Ugly” of social media. Their findings offer one key takeaway: e-mail marketing outperforms all social media sales conversions at a rate of 40-1!

Don’t Buy Likes … Ever!

One of the frustrations small business owners face in managing their Facebook pages is getting more “Likes.” Don’t let your desperation for more followers lead you to companies that will sell and deliver 10,000 Likes your page.

5 Infographics for Digital SMBs

Don’t have the time to read up on social media and Internet trends? No worries!

Check out the following infographics to bring yourself up-to-speed on the latest marketing and technology trends.

Pat McKenna is a digital strategist, social media manager/instructor, web designer and founder of MojoWeb Productions, LLC. in Milwaukee, WI. He can be reached via e-mail or by calling (414) 732-3397.