Web Design and Marketing Classes

WCTC

Since 2002, MojoWeb’s President Pat McKenna has demystified the Web for hundreds of entrepreneurs and small business owners through a comprehensive set of affordably priced classes offered by Waukesha County Technical College’s Small Business Center. Classes are held in state-of-the-art classrooms over successive nights, and supplemented with invaluable online support resources.

“Pat McKenna is exceptional in the classroom with an interactive and conversational style that consistently resonates with students. If you’re looking for an innovative, knowledge-driven instructor who will always put the learning needs of his students first, Pat is without a doubt the right choice.”

Russ Roberts, WCTC Small Business Center Director

E-mail Marketing

E-mail Marketing

Spring 2019


It’s no accident that e-mail marketing consistently ranks as the single most effective marketing strategy for growing a small business. Discover how e-mail marketing can help you generate leads, nurture relationships, acquire new customers and strengthen customer loyalty all with a few clicks of the mouse!

Social Media Marketing

Social Media for Business

10/16, 10/23, 10/30 & 11/6 | 6:30 p.m. – 9:30 p.m.

Is marketing through social media right for your business? In this series of four classes, you’ll develop a social media strategy to take advantage of social networking platforms such as Facebook, Twitter and LinkedIn. Blogging and e-mail marketing are also covered. With instructive examples from leading companies, students will also learn a variety of creative techniques for managing their online reputation and identity in today’s social marketplace.

Web Design

Small Business Web Design

11/8 & 11/15 | 6:30 p.m. – 9:30 p.m.

While you will NOT be creating your actual website in class, you will learn how to use WordPress, a powerful free content management software that allows you to design your website with point and click ease. You’ll also learn the principles of good website design that will differentiate your business in today’s crowded digital marketplace.

Digital Marketing

Digital Marketing Toolbox

11/29 & 12/6/18 | 6:30 p.m. – 9:30 p.m.

Keeping up with the latest software, online services and digital marketing techniques can be a daunting challenge for even the most tech-savvy small businesses. Gain an important competitive edge by learning how the right tools can help strengthen your brand, sell and market your products/services across multiple platforms, drive qualified traffic to your website and improve customer satisfaction from the very first click.