145-417 Social Media for Business
Is marketing through social media right for your business? In this series of four classes, you'll develop a social media strategy to take advantage of social networking websites such as Facebook, Twitter, LinkedIn, Pinterest, as well as blogging and e-mail marketing. With instructive examples from leading companies, students will also learn a variety of creative techniques for managing their online reputation and identity in today's digital marketplace.
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145-409A Online Marketing Strategies
In this course, small business owners will learn how to creatively leverage various online marketing tools and techniques to generate increased traffic to their web site, improve customer satisfaction and integrate on-line marketing with other off-line marketing initiatives.
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