What I’m Reading …
My inbox is deluged each day with great newsletters and insightful articles on digital marketing, web design and social media strategies. Reading them all is a labor of love, but I know that my clients and students rarely have the time or knowledge to find them.
That said, here’s a list of articles that I’ve read recently and tweeted to MojoWeb’s Twitter feed.
If you’d like to share one of your own for a future list, just drop me an e-mail.
“While social is a great place for publishers to meet readers, email should be at the center of your social strategy in order to build a strong marketing program. Email allows publishers to connect with their fans in a direct capacity and learn more about them through first-party data. This approach helps publishers build long-term relationships with interested subscribers and creates the ability to personalize content.” (SocialTimes)
“Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact performance.” (eMarketer)
Social Media Marketing
How to Calculate the ROI of Social Media Marketing [Infographic]
“Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line?” (Business 2 Community)
“It’s now interesting to see that AIG, the Global Insurance Corporation (88 million customers in 130 countries) is underwriting a new online reputation insurance product for businesses, aimed particularly at SMEs. The new product, which will be available to Irish Businesses, will allow them to avail of insurance protection against the risks of social media and other online crisis.” (State of Digital)
Best Times to Post on Social Media Sites [Infographic]
“Social media is one of the best ways to amplify the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.” (Hubspot)
Web Design and UX
“The success of a brand is not about creating an association between a logo and a company: it’s about creating a positive emotional association with it.” (Nomensa Blog)
“According to May 2016 research, internet users download ad blockers for a variety of reasons, including the fact that they’re simply tired of being bombarded by ads.” (eMarketer)
“The State of Inbound report is here, and some of the data is shocking.” (Hubspot)
“The reasons for [businesses] having a negative outlook about SEO are usually the same. They tried it, and it didn’t work. There are numerous reasons for this to happen, but here are the reasons it generally did not work, and why their budgets were wasted.” (Small Business Trends)
“There’s a lot of misinformation (and missing information) about what it takes to rank a page in organic search results. Here are nine things most people don’t understand about SEO.” (Search Engine Land)