Anatomy of an E-mail Sale
When it comes to small businesses, I’m unapologetically biased toward using e-mail marketing, and for good reason.
Small Business Topics
Digital and web-related commentary from MojoWeb Productions in Milwaukee, WI.
Can You Teach Creativity?
Can you teach creativity? The short answer is no, but the long answer is “YES!”
MojoWeb Launches Digital Marketing Club
Need answers and insights into how to use the Web to grow your business. Join the Digital Marketing Club!
Ask Mojo: Improving SEO Rank
Juniper Inn Bed & Breakfast was frustrated with its Google rank. MojoWeb’s Pat McKenna provided a few tips on how to improve it.
Think Before You Link!
If you’re a professional or an organization, an unknowing share to a fake news site can jeopardize your reputation whether you like it or not.
Content, Content Everywhere!
Creating content rich experiences for your customers is as using a simple as gathering up the right (free!) ingredients and mixing them together into a great blog post.
Summerfest Web Site Fails … Again
Year after year, Summerfest’s web site has consistently hamstrung fans with a dizzying array of glaring usability issues, poor UX design, buggy programming and sloppy content architecture.
Pop-up Windows Still Suck
I thought the use of pop-up windows was a settled issue in Web design, but apparently I was mistaken.
What SMBs Can Learn from the NRA
Politics aside, there’s a great deal that SMBs can learn from the NRA about how to connect with customers in the digital age.
Fixing Facebook … By Subscription
If Facebook split its platform into free and subscription based, many of its current problems might disappear and more money would follow.