Social Media Archive

Content, Content Everywhere … For the Taking!

Creating content rich experiences for your customers is as using a simple as gathering up the right (free!) ingredients and mixing them together into a great blog post.

Summerfest Web Site Fails … Again

Year after year, Summerfest’s web site has consistently hamstrung fans with a dizzying array of glaring usability issues, poor UX design, buggy programming and sloppy content architecture.

What SMBs Can Learn from the NRA

Politics aside, there’s a great deal that SMBs can learn from the NRA about how to connect with customers in the digital age.

Fixing Facebook … By Subscription

If Facebook split its platform into free and subscription based, many of its current problems might disappear and more money would follow.

Anatomy of an E-mail Sale

All it took was one e-mail from Michael’s to get me to buy a new frame, and it was so simple that any small business could pull off the same thing for FREE using MailChimp!

Facebook Forces Small Business Owners to Look in the Mirror

After much reflection, I’m actually in agreement with Facebook’s proposed news feed changes.

They’re needed, because too many businesses have ignored the most important part of social media marketing — being social.

Facebook: Dead End for SMBs

Facebook has announced significant changes to its filtering algorithm that are a death knell for the majority of small businesses.

Facebook for Small Businesses: Stone Cold Truth

I’ve always been cool to using Facebook for marketing small businesses. With Facebook’s latest changes to its filtering algorithm, cool has turned stone cold.

Facebook for Small Business Podcast

Frustrated with how to use your Facebook page to acquire new customers? Then you owe it to your bottom line to listen to this podcast!

What I’m Reading …

Need a digital marketing reading list?

Here’s a list of recent articles that answer vexing questions about social media, email marketing and more.

Pat McKenna is a digital strategist, social media manager/instructor, web designer and founder of MojoWeb Productions, LLC. in Milwaukee, WI. He can be reached via e-mail or by calling (414) 732-3397. Keep up to date on Pat's latest scribblings by subscribing to StrategicMojo, the monthly e-newsletter no SMB can be without!