Social Media Archive

Anatomy of an E-mail Sale

All it took was one e-mail from Michael’s to get me to buy a new frame, and it was so simple that any small business could pull off the same thing for FREE using MailChimp!

Facebook Forces Small Business Owners to Look in the Mirror

After much reflection, I’m actually in agreement with Facebook’s proposed news feed changes.

They’re needed, because too many businesses have ignored the most important part of social media marketing — being social.

Facebook: Dead End for SMBs

Facebook has announced significant changes to its filtering algorithm that are a death knell for the majority of small businesses.

Facebook for Small Businesses: Stone Cold Truth

I’ve always been cool to using Facebook for marketing small businesses. With Facebook’s latest changes to its filtering algorithm, cool has turned stone cold.

Facebook for Small Business Podcast

Frustrated with how to use your Facebook page to acquire new customers? Then you owe it to your bottom line to listen to this podcast!

What I’m Reading …

Need a digital marketing reading list?

Here’s a list of recent articles that answer vexing questions about social media, email marketing and more.

Content, Content Everywhere … For the Taking!

Today’s Web is so deep with shareable material that virtually anyone with an Internet connection can create content rich experiences for their audiences. All it takes is a chef’s mindset; gather up your ingredients, mix them together and bake.

10 Digital Stats Worth Knowing

The Net has and always will be a numbers game, and some of the best business ideas trace their beginnings to one key statistic. Here are a few numbers that every business owner and marketer should know in 2015.

Humility 101: LinkedIn Out Loud

Writing a great LinkedIn summary is a tricky recipe for even the most seasoned marketing professionals. And, the worst thing is that you really never know how it’s going to taste for inquiring employers, clients and potential network partners. That is until now.

New Intel on E-mail Subject Lines

I’m always on the hunt for good intel on e-mail marketing, especially metrics on optimizing subject lines and calls to action. Well, my latest find is virtual gold in that department!

Pat McKenna is a digital strategist, social media manager/instructor, web designer and founder of MojoWeb Productions, LLC. in Milwaukee, WI. He can be reached via e-mail or by calling (414) 732-3397. Keep up to date on Pat's latest scribblings by subscribing to StrategicMojo, the monthly e-newsletter no SMB can be without!