MojoWeb’s President Pat McKenna continues to demystify the Web for entrepreneurs and small business owners through a comprehensive set of affordably priced classes offered by Waukesha County Technical College’s Small Business Center.
Classes are held in state-of-the-art classrooms over successive nights, and supplemented with invaluable support resources.
Is marketing through social media right for your business? In this series of four classes, you’ll develop a social media strategy to take advantage of social networking platforms such as Facebook, Twitter and LinkedIn. Blogging and e-mail marketing are also covered. With instructive examples from leading companies, students will also learn a variety of creative techniques for managing their online reputation and identity in today’s social marketplace.
It’s no accident that e-mail marketing consistently ranks as the single most effective marketing strategy for growing a small business. Discover how e-mail marketing can help you generate leads, nurture relationships, acquire new customers and strengthen customer loyalty all with a few clicks of the mouse!
Keeping up with the latest software, online services and digital marketing techniques can be a daunting challenge for even the most tech-savvy small businesses. Gain an important competitive edge by learning how the right tools can help strengthen your brand, sell and market your products/services across multiple platforms, drive qualified traffic to your website and improve customer satisfaction from the very first click.