Web Design and Marketing Classes


Since 2002, MojoWeb’s President Pat McKenna has demystified the Web for hundreds of entrepreneurs and small business owners through a comprehensive set of affordably priced classes offered by Waukesha County Technical College’s Small Business Center. Classes are held in state-of-the-art classrooms over successive nights, and supplemented with invaluable online support resources.

“Pat McKenna is exceptional in the classroom with an interactive and conversational style that consistently resonates with students. If you’re looking for an innovative, knowledge-driven instructor who will always put the learning needs of his students first, Pat is without a doubt the right choice.”

Russ Roberts, WCTC Small Business Center Director

E-mail Marketing

E-mail Marketing

Fall 2018 | 6:30 p.m. – 9:30 p.m.

It’s no accident that e-mail marketing consistently ranks as the single most effective marketing strategy for growing a small business. Discover how e-mail marketing can help you generate leads, nurture relationships, acquire new customers and strengthen customer loyalty all with a few clicks of the mouse!

Social Media Marketing

Social Media for Business

6/12, 6/19, 6/26 & 7/10/18 | 6:30 p.m. – 9:30 p.m.

Is marketing through social media right for your business? In this series of four classes, you’ll develop a social media strategy to take advantage of social networking platforms such as Facebook, Twitter and LinkedIn. Blogging and e-mail marketing are also covered. With instructive examples from leading companies, students will also learn a variety of creative techniques for managing their online reputation and identity in today’s social marketplace.

Web Design

Small Business Web Design

Fall 2018 | 6:30 p.m. – 9:30 p.m.

While you will NOT be creating your actual website in class, you will learn how to use WordPress, a powerful free content management software that allows you to design your website with point and click ease. You’ll also learn the principles of good website design that will differentiate your business in today’s crowded digital marketplace.

Digital Marketing

Online Marketing Strategies

4/19 & 4/26/18 | 6:30 p.m. – 9:30 p.m.

In this course, small business owners will learn how to creatively leverage various online marketing tools and techniques to generate increased traffic to their Web site. You’ll also learn how to build an online marketing plan from the ground up, and see how the right tools can help generate more leads, improve customer satisfaction and extend the value of your on/offline initiatives.