MojoWeb’s President Pat McKenna continues to demystify the Web for entrepreneurs and small business owners through a comprehensive set of affordably priced classes offered by Waukesha County Technical College’s Small Business Center.
Note: Because of the COVID-19 health emergency, classes for the Fall 2020 semester will be held via ZOOM, and supplemented with invaluable support resources.
It’s no accident that e-mail marketing consistently ranks as the single most effective marketing strategy for growing a small business. Discover how e-mail marketing can help you generate leads, nurture relationships, acquire new customers and strengthen customer loyalty all with a few clicks of the mouse!
Is marketing through social media right for your business? In this series of four classes, you’ll develop a social media strategy to take advantage of social networking platforms such as Facebook, Twitter and LinkedIn. Blogging and e-mail marketing are also covered. With instructive examples from leading companies, students will also learn a variety of creative techniques for managing their online reputation and identity in today’s social marketplace.
While you will NOT be creating your actual website in class, you will learn how to use WordPress, a powerful free content management software that allows you to design your website with point and click ease. You’ll also learn the principles of good website design that will differentiate your business in today’s crowded digital marketplace.
Keeping up with the latest software, online services and digital marketing techniques can be a daunting challenge for even the most tech-savvy small businesses. Gain an important competitive edge by learning how the right tools can help strengthen your brand, sell and market your products/services across multiple platforms, drive qualified traffic to your website and improve customer satisfaction from the very first click.