E-mail Marketing Resources
basics
- Class Handout (Full Slides) (PDF)
- Sign-up for MailChimp Forever Free Plan
- Sign Up for Constant Contact (Free 60-Day Trial!)
- MailChimp vs. Constant Contact
- E-mail Publishing Calendar (PDF)
- Value Proposition Canvas Template (PDF) | Tutorial
- Useful Value Proposition Examples (and How to Create a Good One)
- 31 Value Proposition Examples You Wish You Had
tools
- Subject Line Evaluator
- Canva (Online Design Tool and Highly Recommended!)
- Pixabay (Free Photos)
- Add MailChimp Signup to Facebook
- Add Constant Contact to Facebook
- E-mail Marketing ROI Calculator
- The Ultimate List of E-mail SPAM Trigger Words
tutorials
- Email Marketing Made Simple: A Step by Step Guide
- How to Get Started Building an E-mail List
- E-mail Marketing Rookie Mistakes
- Comprehensive List of E-mail Marketing No-No’s
- How To Write Effective B2B Lead Generation E-mails
- 50 Smart Ways to Segment Your Email List Like a Pro
videos
- How To Use MailChimp Step-By-Step Full Tutorial
- Working with MailChimp Templates
- Create Landing Pages with MailChimp
- Drip Campaigns with MailChimp
- How Do MailChimp Subject Line A/B Tests
- How to Create Segments in MailChimp
- How to Use MailChimp Facebook Ads
- How to Create Mail Chimp Landing Pages
- Using MailChimp’s Subject Line Tool
- Getting Started With E-mail Marketing using Constant Contact
- Using Constant Contact Autoresponders for Drip Campaigns
- A/B Testing in Plain English
guides/reports
- 12 of the Smartest E-mails (Examples) (PDF)
- User Data Study: When is the Best Time to Send Email Campaigns?
- How to Create E-mail Newsletters That Don’t Suck (PDF)
- Open/Click-thru Rates By Industry
- E-mail Effect: What You E-mails Say about You (PDF)
- Science of E-mail Marketing (PDF)
- Dissecting the Anatomy of a Five-Star E-mail [5 Free Templates!]
- 7 Steps to Jump-Start Your Email Marketing Strategy (PDF)
- Hubspot’s E-Mail Marketing Resources
- Constant Contact E-Mail Marketing Learning Center
- 25 E-Mail Marketing Best Practices
- 8 B2B E-mail Marketing Examples That Deserve a Trophy
- MailChimp Content Style Guide
articles
- Unlocking The Full Potential of B2B E-mail Marketing
- 50 Powerful Call to Action Phrases
- Optimizing Your E-mail Call to Action
- What is Drip Marketing?
- Why List Segmentation Matters in E-mail Marketing
- 7 Ideas for Your First Autoresponder Series
- How Marketers Grow Their E-mail Lists
- The 5-Step System for a Perfect Autoresponder
- Concise, SCANNABLE, and Objective: How to Write for the Web
- 42 Proven Ways to Grow Your E-mail List
- Why Purchasing Email Lists Is Always a Bad Idea
- E-mail Copy Tips From a Great E-mail Copywriter
- Gallery of Beautiful E-Mail Newsletters