E-MAIL MARKETING RESOURCES

GETTING STARTED

BASICS

• Sign-up for MailChimp Forever Free Plan
• Sign Up for Constant Contact
• MailChimp vs. Constant Contact
• E-mail Publishing Calendar (PDF)
• E-mail Marketing Made Simple: A Step by Step Guide

TOOLS

• Subject Line Evaluator
• Add MailChimp Signup to Facebook
• Add Constant Contact to Facebook
• E-mail Marketing ROI Calculator
• E-mail SPAM Trigger Words

MAILCHIMP & CONSTANT CONTACT TRAINING

MAILCHIMP VIDEOS

• Step-By-Step Full Tutorial
• How to Import/Organize Contacts
• Designing a Linked Signup Form
• Adding Sign-up Form to Your Website
• Adding a Sign-up Form to Facebook
• Working with Templates
• Creating Landing Pages
• Creating Drip Campaigns
• How to Create Segments
• How to Use MailChimp Facebook Ads
• Understanding MailChimp Reports

[ More Training Videos]

Constant Contact Videos

• Step-By-Step Tutorial
• Adding Contacts to Your Account
• Adding a Sign-up Form to Your Website
• Adding a Sign-up Form to Facebook
• Creating an E-mail
• Using the Constant Contact Email Editor
• Previewing and Testing Your Email
• Schedule and Send an Email
• Segmenting Your Email Contacts
• Creating Drip Campaigns
• View Your Campaign Reports

[ More Training Videos]

Articles

• Comprehensive List of E-mail Marketing No-No’s
• How To Write Effective B2B Lead Generation E-mails
• 50 Smart Ways to Segment Your Email List Like a Pro
• 12 Email Marketing Mistakes You Should Avoid
• Unlocking The Full Potential of B2B E-mail Marketing
• 50 Powerful Call to Action Phrases
• Optimizing Your E-mail Call to Action
• What is Drip Marketing?
• Why List Segmentation Matters in E-mail Marketing
• 7 Ideas for Your First Autoresponder Series
• How Marketers Grow Their E-mail Lists
• The 5-Step System for a Perfect Autoresponder
• Concise, SCANNABLE, and Objective: How to Write for the Web
• 42 Proven Ways to Grow Your E-mail List
• Why Purchasing Email Lists Is Always a Bad Idea
• E-mail Copy Tips From a Great E-mail Copywriter
• Gallery of Beautiful E-Mail Newsletters

Guides & Reports

• MailChimp Content Style Guide
• 12 of the Smartest E-mails (Examples) (PDF)
• User Data Study: When is the Best Time to Send Email Campaigns?
• How to Create E-mail Newsletters That Don’t Suck (PDF)
• Open/Click-thru Rates By Industry
• E-mail Effect: What You E-mails Say about You (PDF)
• Science of E-mail Marketing (PDF)
• Dissecting the Anatomy of a Five-Star E-mail [5 Free Templates!]
• 7 Steps to Jump-Start Your Email Marketing Strategy (PDF)
• Hubspot’s E-Mail Marketing Resources
• Constant Contact E-Mail Marketing Learning Center
• 25 E-Mail Marketing Best Practices
• 8 B2B E-mail Marketing Examples That Deserve a Trophy