Facebook Resources
basics
- Sign Up for an Account
- Personal Account Sign-up Instructions
- Facebook Business Page Set-up 101
- Make Your Facebook Business Page
- Facebook Publishing Calendar (PDF)
- Facebook Marketing Cheat Sheet (PDF)
tools
- Canva (Online Design Tool and Highly Recommended!)
- Pixabay (Free Photos)
- HootSuite (Social Media Scheduling/Management Platform)
- Install Constant Contact Sign-up/Tab *
- Install MailChimp Sign-up/Tab *
- Agorapulse Timeline Contest (Read: Contest Guidelines) *
- Days of the Year Internet Holiday Calendar
* Must Be Logged on to Facebook!
guides
- Overview: Facebook for Business
- How to Use Facebook for Business (PDF)
- Engagement Rate: A Metric You Can Count On
- How To Use Memes For Social Media Marketing
- Social Media Image Sizing Guides
advertising
- Facebook Advertising 101
- Facebook Advertising Portal
- Facebook Advertising Policies
- AdEspresso (Facebook Ads Management Tool)
- Facebook Advertising: A How To Guide for Small Businesses
- Complete Resource to Understanding Facebook Ads Cost
- How to Optimize Ad Bidding: Clicks or Impressions?
- 45 Fabulous Facebook Advertising Tips & Magic Marketing Tricks
articles
- 28 Powerful Facebook Stats Your Brand Can’t Ignore in 2018
- 26 Tips for Better Facebook Page Engagement
- No B.S. Guide to Growing Your Facebook Reach Organically
- Facebook Live: What You Should Know
- The Applebee’s Facebook Fiasco
- 19 Facebook Etiquette Rules For Business
- 3 Ways to Get More Facebook Comments
- 10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool
videos
- Setting Up a Facebook Business Page
- How to Add Tabs (Apps) to Your Facebook Business Page
- How to Run a Facebook Contest without an App
- Outsmarting Facebook’s Filtering Algorithm
- Boosting Posts without the Boost Button
- Facebook Ads Tutorial